updated 01:40 pm EDT, Tue August 1, 2006
sony nw-e players
Sony's latest bid to compete with Apple's dominance of the US digital audio player market was unveiled today when the company announced the launch of its NW-E00 series of Walkman players, which compete directly with the iPod shuffle. The flash-based lineup ranges from $69 for 512MB to $129 for 2GB of storage. Each player has an FM tuner, a one-line OLED screen, and a fast-charge feature which offers 3 hours of playback after 3 minutes of charge time. Sony claims a battery life of 28 hours, though this is only at a low-quality 48Kbps data rate. The players are available for preorder today at the Sonystyle website and are expected to ship by August 15th.