updated 12:55 pm EDT, Wed August 2, 2006
DAP Players In Cars
The primary advantage of iPods and other digital audio players is choice: carrying hours of music with you means that you can escape the monotony of FM radio or play exactly what you want to hear during a road trip. A recent study by Harris Interactive Reports shows that many of us recognize that choice. According to Harris, two-thirds of all adult car owners who also own a DAP also use the device in their car. Moreover, 14% of all adult car owners are looking for some kind of DAP integration in their next car and would vastly prefer stereos with direct interfaces to what they typically use now, such as cassette adapters and FM tuners. Harris reaches the conclusion that car and stereo manufacturers need to focus on better integration before buyers will truly be happy.