Printed from http://www.electronista.com

XM Radio, Google make ad deal

updated 02:20 pm EDT, Wed August 2, 2006

XM Google Ad Deal

XM radio might be popular, but there's no question that the company needs more revenue to stay competitive. The satellite radio company has been bleeding money ever since its inception, and few media outlets enjoy surviving solely on the peaks and valleys of a subscriber base. This is made all the more complicated by the troubles with advertising on satellite radio: while ads aren't unheard of, listeners subscribe precisely to avoid the ad-heavy universe of FM networks. Enter today's deal between XM and Google: the latter will let AdWords customers produce radio ads that can be automatically inserted into news and talk channels on the XM network. The deal will let XM get fresh ads cheaply and easily, which in turn should help the company turn a profit sooner. Whether you prefer Sirius or XM, there's little doubt that keeping choices open for satellite radio is beneficial for all of us.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

IDrive cloud backup and sync service

There are a lot of cloud services out there, and nearly all of them can be used for backing up key files and folders. A few dedicated ...

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Sponsor

toggle

Most Commented

 
toggle

Popular News