updated 04:35 pm EDT, Mon August 7, 2006
AMD to Drop ATI Name
When AMD made it public that it was acquiring ATI, many people wondered what would become of the Canadian graphics card maker. At least one answer became clear today: the ATI name will effectively disappear. Despite what people have read in the press, AMD's Richard Baker says, the deal is a takeover and not a merger; there's no incentive to keep the ATI name since the smaller company is being absorbed entirely. The Radeon brand (and other product names associated with ATI) are likely to remain. It's entirely possible that many of us will see AMD Radeons in our computers before long - but will AMD continue ATI's practice of shipping its own video cards, or follow the nVidia model and leave it up to third-party manufacturers?