updated 10:25 pm EDT, Mon August 7, 2006
Google and Fox Partner
It's hard to know on MySpace and other social networking sites just what users will be looking to buy. Perhaps that's why Google and Fox today announced a partnership that sees Google as the exclusive provider for targeted advertising on most of Fox Interactive starting at the end of this year, including MySpace and many gaming-oriented sites under the GameSpy and IGN banners. General searches will also be handled by Google. To secure the deal, Google has to pay out a minimum of $900 million in share payments over the course of the next few years, until 2010.