YouTube Video Advertising

A victim of its own increasing success, YouTube has seen its maintenance costs spiral as it serves over 100 million videos per day. Having previously introduced static advertising to the site, the young company today announced that it would integrate video advertising into different aspects of the site. Its most conspicuous introduction is that of Brand Channels, which are video collections focused on a specific company's products. The first example is Warner Music Group's ParisHilton channel currently promoting Paris Hilton's new album in a conspicuous position on the YouTube main page. Individual users can also use the Participatory Video Ad program to include interesting advertising as part of their YouTube profile pages. Additional advertising methods are set to arrive over the course of the next year.

By Electronista Staff