updated 10:25 am EDT, Fri August 25, 2006
Plasma Sales Soar
Television manufacturers had further reason to celebrate today as news was received that plasma television sales have jumped 95 percent over the same time a year ago to a record 2.2 million sets. Panasonic led sales with 28 percent of those sales, followed by LG, Samsung, and Philips. While good news for the companies involved, the report masks the longer-term dangers to the format. A report earlier in the week saw LCD sales expand faster at 135 percent to a much higher 9.4 million units, clearly outpacing plasma. This is in part due to LCD's ability to cater to a wider customer range: plasma technology requires a much larger minimum panel size than does LCD, eliminating plasma as a choice for smaller rooms or price-conscious buyers.