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Sony launches 52-inch LCD direct view TV

updated 10:15 am EDT, Wed August 30, 2006

Sony 52-inch LCD TV

LCD television sales are surging beyond those of plasma through smaller (and thus less expensive) display sizes, but reaching the larger and more profitable sizes common to those plasma sets has typically required rear projection, introducing viewing angle problems even for Sony's much-lauded SXRD line. That difficulty was reduced with the introduction of the largest Sony Bravia LCD to date at an event in Japan today. The new 52-inch screen, part of the X2500 line in Japan, is large enough to replace many plasma and projection units but yet has the brightness of a direct view LCD. Importantly, the set not only features native 1080p output but will also upconvert lower-resolution signals, eliminating many of the visual artifacts that appear with non-native resolutions. The X2500 arrives in Japan before the end of the year. No American details were announced, though the close ties between the two markets should see the 52-inch LCD available here in early 2007.



By Electronista Staff
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