NPR to launch digital music service for public radio
updated 12:30 pm EDT, Fri September 1, 2006
NPR Digital Music Service
NPR is considered one of the most forward-thinking public networks in the global radio landscape, with virtually all of its nationally syndicated programming available as audio podcasts or otherwise accessible online. However, much of the regional content is isolated or radio-only. This will change soon with the announcement of a new NPR digital music service, reports Advertising Age. Though the network has not yet established a concrete business model, the site will focus on aggregating podcasts, streaming video of performances, and other content that should be available to listeners at no cost. "There are a lot of places to buy stuff. This is a place to learn," says NPR's Ken Stern. To that end, the network intends to make its music service a central location for those curious about exploring new and different musical influences.
