updated 09:45 am EDT, Fri September 1, 2006
SanDisk Sansa c200
As the second-largest digital audio player manufacturer in the US with 9.7% of the market, SanDisk is best positioned to challenge the longstanding supremacy of the iPod. Just days ago, the company announced an 8GB e200 model that doubles the current capacity of the high-end iPod nano while equaling it in price. The flash memory manufacturer began its challenge to Apple's lower end models today by introducing the Sansa c200 series of players, which competes directly with the 1GB iPod nano. SanDisk's new music and photo player includes a 1.4-inch color screen, FM radio and recording, and a microSD slot for extra storage. Crucially, SanDisk has priced its new model aggressively compared to Apple offerings: the higher-end 2GB c250 sells for $100, a full $49 less than the 1GB iPod nano and equal to the price of the screenless 1GB iPod shuffle. A 1GB c240 model will also be available for $80 when the c200 series ships to stores in October.