Nokia Starts Naming Phones

Product naming is a significant problem for electronics manufacturers Many settle for model numbers that often bore or confuse users looking for a simple name with meaning. The cellphone industry is particularly infamous for its dependence on arbitrary naming schemes; Motorola was struggling in the cellphone market until its iconic RAZR stood out against competitors. By contrast, Nokia continues to give its phone models numeric labels and is notorious for four-digit model numbers that could easily be ignored. While the Finnish cellphone maker is not in as dangerous a position as Motorola once had, it announced on Thursday that it recognized the problem with its generic titles and would start giving its cellphones more tangible naming schemes, hoping to capitalize on the success of the RAZR and LG's recent Chocolate phone. Specific models were not announced, but the popularity of Nokia's N-series phones makes them likely candidates for a reborn product line.

By Electronista Staff