Apple adds movies to iTunes Store, releases iTunes 7
updated 03:45 pm EDT, Tue September 12, 2006
iTunes 7 and Full Movies
The final component of Apple's new strategy is iTunes 7, which was unveiled today. Taking advantage of the new iPod's enhanced video performance, the new software marks the formal introduction of full-length movie sales to the iTunes Store. Buyers can purchase new titles from Disney and related movie studios (including Miramax, Pixar, and Touchstone) at $13 for a pre-order, $15 for new releases, and $10 for older titles. Although movies cannot be burned to DVD, they maintain the same rights as television shows and can be played back while they download. Multiple simultaneous movie downloads are also possible and all videos on iTunes can now be bought in a much larger 640x480 resolution. The software itself has also seen important enhancements such as an improved source list, a Cover Flow mode that browses albums and movies visually. and the ability to automatically download album art for imported CDs. iTunes 7 is available now for Macs and Windows PCs; movies are currently available only for the US, but will be accessible internationally in 2007.
