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Google in talks with Apple for iTV videos

updated 09:05 am EDT, Mon September 18, 2006

Google iTV Talks

Last week's early unveiling of the Apple iTV media hub included news that the device would be able to stream content directly from the Internet, such as trailers from Apple's own movie trailer website. Word has been received today that the computer company is currently in talks with Google to gain access to its online video library, according to Newsweek. In a column for the latest issue of the magazine, writer Steven Levy reports that Google consumer product chief Marissa Mayer has confirmed her firm was negotiating with Apple to bring the Google Video library to the new device. Though exact details of potential plans are unavailable, Google would likely give iTV users access to at least the more popular user-submitted videos, Levy says. No mention has been made of paid content; the search-based company also operates its own direct-download online video store but has so far struggled in sales relative to the iTunes Store, which has sold millions of videos since it first offered them in October 2005.



By Electronista Staff
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