updated 10:05 am EDT, Mon September 18, 2006
Real Rhapsody DNA
SanDisk is enjoying relative success in the digital audio player market with nearly ten percent of users opting for its music player deal that sees Real's new Rhapsody DNA platform become a staple feature of SanDisk's e200 line. A special version of the Sansa e280 8GB player will come bundled with 32 hours of music that not only provides free listening material but also serves as the basis for a music blueprint: Rhapsody DNA is a subscription service that will automatically download new music on the computer based on a user's listening history and purchases, which are updated each time the Sansa is plugged in. Real hopes that simplifying the process of discovering new music will encourage Sansa owners to use Rhapsody as an alternative to other Windows Media-based stores. The e280 and other players bundled with Rhapsody DNA support are expected to ship in the fall.