updated 11:00 am EDT, Tue September 19, 2006
Motorola KRZR Launches
Announced earlier in the year, the KRZR is intended as the direct successor to the RAZR cellphone that many credit for saving Motorola from obscurity. The company is looking for repeat success as it begins its global launch of the KRZR in the Chinese market today. The new flip-phone exchanges the absolute focus on thinness for a considerably narrower and smaller overall design. It also continues the trend initiated with the PEBL and will arrive in bolder colors than the generally subdued RAZR, starting with a deep blue enhanced by a glossy glass front shell. The functionality of the phone is also improved: the KRZR shipping today has a 2-megapixel camera and can play AAC or MP3 music stored on microSD cards. In its current form, it operates on GSM networks and can connect to EDGE broadband. Launches in the rest of the world, including North America, are imminent. Motorola says it will launch the KRZR in other countries over the course of the next several weeks. Details of the upcoming CDMA version and the music-oriented K1m variant were not revealed in the Chinese launch.