updated 08:15 pm EDT, Thu September 28, 2006
HP Acquires Voodoo PC
Several months ago, Dell acquired gaming-oriented PC builder Alienware as a means of improving its standing among enthusiasts, who typically choose custom or locally-built PCs over mainstream OEMs. Late Thursday, HP announced that it was following suit: the large American firm is expected to finalize a deal that would see it buying the small, Canadian-operated Voodoo PC. The deal (PDF) would see much tighter integration than the Dell acquisition, which saw Alienware largely independent of its new parent. Voodoo PC will continue to exist as a company, but its current heads -- Rahul and Ravi Sood -- will take the lead at a new gaming computer division within HP that should revitalize the company's budget-minded image. The buyout is expected to complete by the end of October.