Google and YouTube Deals

The two predominant hosts of online videos, Google and YouTube, have been in a heated battle to legitimize their unintentionally dubious catalogs: Google previously launched sales of TV shows and other programming while YouTube has begun signing music labels to host every music video made. The plans of both companies were accelerated today by separate announcements of deals that will see officially sanctioned videos gradually replace the bootleg versions that are often uploaded without permission. In the Google agreement, Sony-BMG and Warner Music will put their own music videos on the search company's website and tie them into the AdSense network, placing related ads next to the videos as they play. Click through for details of the YouTube deal and its unique filtering system.

More controversial is the YouTube deal made with Sony-BMG as well as CBS and Universal Music Group. Though all three content providers will allow their videos to appear on YouTube with permission, according to a CNET report, each company now has the ability to automatically filter out unauthorized audio and video, effectively shutting down attempts to upload copyrighted videos after they have been removed. CBS will also be one of the first media outlets to sell videos through YouTube, offering news and TV shows for an undetermined price as well as giving itself the option of placing advertising alongside user-submitted videos it believes should remain.

No pricing or exact launch timetables were given for the deals.

By Electronista Staff