updated 02:50 pm EDT, Mon October 9, 2006
In August, Sonic's Roxio brand announced that it was testing a new DVD burning system that would let businesses and home users alike record DVDs with built-in copy protection. The first official products of this testing were unveiled on Monday with news that Sonic would be including the latest Macrovision copy protection in its DVD-on-Demand creation program. Though not available for public consumption, the program effectively changes the way movies can be sold online and in stores. Because the technology can be used to create an exact copy of a movie with protection intact, Sonic envisions retail stores where the back catalog of movies is available simply by burning a disc at the store; the company also sees direct download stores that can finally promise physical copies of movies which work properly in DVD players. As with the home-oriented Roxio Venue, DVD-on-Demand will be ready later this year.