The Italian design firm Brionvega is now producing the Cuboglass, a style-oriented TV the company intends as both a showpiece and a functional screen. While the set is a conventional tube design, it takes advantage of this by blending the screen into a scratchproof glass cube; when turned off, the TV aspect of the design is virtually invisible. This transforms the set into artwork, says Brionvega. Accordingly, the Cuboglass is transportable and ships with an aluminum carrying case. The company has built the system for Europeans and includes the continent's SCART input alongside more universal RCA connections. Online retailer Singulier is selling the Cuboglass today for 950 Euros ($1,196 US).