Printed from http://www.electronista.com

Zune launches amidst clouded prospects

updated 12:05 pm EST, Tue November 14, 2006

Zune Launches

While Microsoft is today officially launching its Zune media player with an extreme level of publicity, the company is simultaneously facing an uncertain future, according to sources speaking to Bloomberg. Discussing the prospects of the Zune with the media outlet, Microsoft executives recognized that the jukebox will likely have a difficult path ahead even in ideal circumstances.

"We can beat them, but it's not going to be easy," says company CEO Steve Ballmer. "Obviously we're the David in this one. Apple's the Goliath." Zune marketing head Chris Stephenson similarly downplayed the company's ambitions, emphasizing that relevance, not dominance, is the crucial factor. "We would like people to say there's a clear No. 2 in the marketplace," he says.

Comments from analysts follow after the jump.

Analysts have expressed similar doubts about Microsoft's ambitions, Bloomberg reports. "If they get double-digit market share overall in a year they'll be very pleased," writes Directions on Microsoft analyst Matt Rostoff. In turn, Piper Jaffray analyst Gene Munster echoed earlier apprehensions about the Zune's near-term success and predicts no more than 5-10% of the market in the first year, noting that more than three quarters of high-school students participating in a recent survey were still intent on getting an iPod despite public awareness of its Microsoft-made challenger.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

Lenovo Yoga Tablet 2 (Android, 10.1-inch)

Lenovo is building a bigger name for itself year after year, including its devices expanding beyond desktop computers. The company's l ...

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, the process is not exactly something most people put a lot of thought into. Printers are often t ...

Advertisement

toggle

Most Commented

 
toggle

Popular News