Printed from http://www.electronista.com

Zune launches amidst clouded prospects

updated 12:05 pm EST, Tue November 14, 2006

Zune Launches

While Microsoft is today officially launching its Zune media player with an extreme level of publicity, the company is simultaneously facing an uncertain future, according to sources speaking to Bloomberg. Discussing the prospects of the Zune with the media outlet, Microsoft executives recognized that the jukebox will likely have a difficult path ahead even in ideal circumstances.

"We can beat them, but it's not going to be easy," says company CEO Steve Ballmer. "Obviously we're the David in this one. Apple's the Goliath." Zune marketing head Chris Stephenson similarly downplayed the company's ambitions, emphasizing that relevance, not dominance, is the crucial factor. "We would like people to say there's a clear No. 2 in the marketplace," he says.

Comments from analysts follow after the jump.

Analysts have expressed similar doubts about Microsoft's ambitions, Bloomberg reports. "If they get double-digit market share overall in a year they'll be very pleased," writes Directions on Microsoft analyst Matt Rostoff. In turn, Piper Jaffray analyst Gene Munster echoed earlier apprehensions about the Zune's near-term success and predicts no more than 5-10% of the market in the first year, noting that more than three quarters of high-school students participating in a recent survey were still intent on getting an iPod despite public awareness of its Microsoft-made challenger.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Prong PWR Case

Ultimately there's one thing we all want from smartphone accessories; we want options. When it comes to keeping our iPhone charged, we ...

iHome iBT74 Color Changing Bluetooth Speaker

There's no reason why your tech can't look good while doing what it was designed to do. That's the reason that sports cars look good a ...

Logitech Gaming Daedalus Prime Mouse

Logitech Gaming continues to expand upon its peripherals line, with each one looking to fit neatly into a breadth of gaming needs. Bui ...

Advertisement

toggle

Most Commented