updated 11:35 am EST, Mon November 20, 2006
ADS InstantVideo To-Go
Citing the often glacial encoding time of software as a barrier to portable movie watching, ADS Tech on Monday unveiled its InstantVideo To-Go add-on. Plugging in via USB, the adapter provides onboard hardware acceleration specifically made to convert video into the highly efficient but demanding H.264 format used by the iPod, the PSP, and other more recent portable media players. Where a standard 100-minute in DVD's native MPEG-2 format would take 300 minutes to transcode into H.264 on a typical CPU, the combination of the InstantVideo To Go and ADS' own software reduces that time to only 20 minutes, according to the company's testing. The USB video encoder is expected to ship soon for $80.