A survey conducted by Reuters indicates that of people expressing interest in the Zune, 35 percent see it as an upgrade to an existing player. This contrasts with a figure of 18 percent for those looking at an iPod. Notably, however, 80 percent of respondents picked an iPod as their first choice of player, with 70 percent saying so without having to be prompted. Only seven percent of the survey group chose the Zune. Less than a month ago, ABI Reasearch was predicting that as many as 58 percent of current iPod owners would defect, as well as 59 percent of the rest of the market. This may take a while to happen though if it does at all, since the iPod is still dominating with 63 percent of unit sales compared to the Zune's nine.