updated 12:50 pm EST, Thu November 30, 2006
Survey: TV not selling HD
Most people are not buying HDTV sets to watch HD broadcasts, reveals a study by Frank Magid Associates (published in Marketnews.ca). Of the American shoppers surveyed, only 47 percent bought an HDTV in order to watch subscription channels; the majority were content to use their sets with DVD players or game consoles. This is actually lower than the 63 percent figure from two years ago, when there were also fewer HD channels in operation. Magid attributes this to a lack of quality programming in many markets, as well as high costs and overly complex payment plans. Some respondents believed they were already watching HD broadcasts just by buying a TV -- but even those subscribed to HD channels are often choosing to watch Standard Definition instead. Fifty percent of that group spends a quarter or less of its time viewing HD, whereas eight percent watches it exclusively, and 14 percent watches half to three-quarters of the time.