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Zune sales drop from second to fifth place

updated 12:45 pm EST, Tue December 5, 2006

Zune drops from 2nd place

Though the Zune initially made a healthy debut as the second-best selling digital audio player, it fell to fifth place in its second week, says Dow Jones. Citing an analyst with the marketing firm NPD Group, Jones notes that Zune sales dropped to 2.1 percent in the week ending November 25th, ranking alongside a player sold by Disney. The Apple iPod, conversely, continued to dominate at 39.4 percent, while SanDisk's market share followed in close pursuit at 39.3. Creative Labs and Memorex occupied the third and fourth places. However dire these results may seem for Microsoft, NPD analyst Stephen Baker cautions that the second week was the difficult Thanksgiving period, and that unit production was kept up where most companies would falter.



By Electronista Staff
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