Forrester on iTunes Sales

While recent claims by Forrester Research indicate that Apple's iTunes revenues are declining, the analysis may be overlooking critical details that reflect the actual connection to iPod sales, according to an article by Ars Technica. Author Mary Tyler notes that the seemingly stagnant growth of iTunes sales relative to iPods is misleading, making assumptions about iTunes usage habits that are inaccurate. No distinctions are made between older and newer iPods, Tyler points out.

"More than a few people have worn out, broken, or otherwise had an iPod put out of commission over the last four years," she says. "People can [also] own more than one iPod that is in use. I know at least a few families where everyone in the family has an iPod."

Tyler suggests that Forrester's statistics may in fact point towards a trend opposite that suggested by the research firm, as the lower number of iPods currently in use could raise the number of songs per iPod to a significantly higher level than previously thought.

By Electronista Staff