Mysterious BMW Device

Automaker BMW today launched a teaser campaign for what the company only refers to as a new product. While deliberately eluding a firm description of its role and providing only vague imagery (pictured), the company promises Bluetooth support, a DVD drive, MP3 playback, and voice recognition -- suggesting a higher end, in-car stereo and navigation hybrid similar to BMW's existing iDrive system. However, the company adds that low power consumption and a self-recharging capability are included with the unknown device, indicating the possibility of a handheld or otherwise portable unit that could be removed from the car.

No other details have been released, including an official launch date. The company is likely to time the announcement of the new device for the beginning of the North American International Auto Show (NAIAS) on January 7th.

By Electronista Staff