Printed from http://www.electronista.com

NPD: iPod share soars in holidays, Zune struggles

updated 03:00 pm EST, Wed January 3, 2007

NPD on 2006 iPod Holidays

Apple's share of holiday sales has seen impressive growth compared to a year ago, according to an NPD report obtained today by Mercury News. The stats firm notes that Apple's control of the market increased sharply from 42 to 57.3 percent of all non-Apple retail stores in the US, defying initial worries the iPod maker's substantial lead would erode in light of waning novelty and the introduction of Microsoft's Zune.

NPD's findings additionally reveal that the increase has hurt rivals. Storage firm SanDisk, which surprised many by usurping all of Apple's longtime challengers to reach second place, fell from 22.1 percent of the holiday 2005 sales to 19.2 this past year. Other competitors are struggling to even approach this smaller number, the Mercury News story indicates. Confirming earlier estimates, the Zune captured only 2.8 percent of sales at these same stores in spite of its developer's marketing efforts, and was in fact eclipsed by Creative's largely stagnant 3.4 percent share.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Apple 13-inch MacBook Pro (Early 2015)

Although the new darling of the Apple MacBook line up is the all-new MacBook, Apple has given its popular 13-inch MacBook Pro with Ret ...

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

Lenovo Yoga Tablet 2 (Android, 10.1-inch)

Lenovo is building a bigger name for itself year after year, including its devices expanding beyond desktop computers. The company's l ...

Advertisement

toggle

Most Commented

 
toggle

Popular News