Pentax introduces Optio E30 [U]

A new digital compact, the Optio E30, has just been announced by Pentax. The camera is a 7.1-megapixel model with 3x optical zoom -- roughly equivalent to a 36-108mm SLR lens -- and can further magnify images with 4x digital zoom. Perhaps most unusual is the range of 15 different shooting modes, including conventional options such as Landscape, but also highly specific ones such as "Pet" and "Food." Another one of these is "Green," aimed at complete novices to digital photography. When selected the E30 takes control of all customization options, adjusting exposure, ISO, white balance and more at the push of a single button. Pentax suggests this is ideal for handing your camera over to a stranger on vacation. The camera is slated for a February release at a price of $150.