updated 08:30 am EST, Thu January 4, 2007
FinePix With xD-SD Cards
Fujifilm today released a trio of new cameras in its FinePix range that advance image quality while also recognizing changes in storage. Leading the announcements is the F40fd, the company's latest point-and-shoot to feature face detection. The F40fd boosts the sensor to 8.3 megapixels while still retaining the ability to identify and focus on as many as 10 faces at once. A sixth-generation CCD and processor combination produces up to ISO 2000 sensitivty, while image stabilization and intelligent flash ensure sharp, properly lit pictures. Also bolstered is the company's entry-level A-series. The A800 uses the same sensor as the F40fd but relies on a simpler, less expensive design, while the A610 uses a more modest 6.3-megapixel sensor. All three models will go on sale in March for prices of $129 (A610), $179 (A800), and $299 (F40fd).
Crucially, all three cameras now feature a hybrid card slot that accepts both Fujifilm's own xD-PictureCard format, co-developed with Olympus, as well as the more widespread SD format used by other camera makers. The change is a recognition that many camera buyers today already have an investment in memory cards they would like to keep, the company says. The company plans to continue supporting xD. A gallery of the A800 and F40fd cameras is available after the jump.