Printed from http://www.electronista.com

Apple planning Beatles announcement for Super Bowl?

updated 01:45 pm EST, Wed January 17, 2007

Apple Super Bowl Plans

Apple is planning a special announcement for the Super Bowl that may herald a major music agreement, according to a source speaking to the Toronto Sun. Potentially corroborating the unconfirmed report of an impending Beatles launch on Valentine's Day, the source claims that Apple will use the February 4th football event to air an ad announcing the availability of at least some of The Beatles' remastered catalog on iTunes just ten days later. CD versions of the albums are only likely to be available by June, the newspaper says.

The move would be uncharacteristic for Apple, which has generally refrained from producing its own Super Bowl ads since the failure of the "Lemmings" ad in 1985. The company allowed a slight exception as part of its 100 million-song giveaway promotion with Pepsi in 2004, though the ads were produced by the soft drink maker with only minimal involvement from Apple itself.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. jcarr

    Senior User

    Joined: Dec 1999

    0

    Uncommon?

    They also ran the "It was a bug, Dave." ad during the Super Bowl in 1999.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Linksys WRT1200AC Wi-Fi Router

Once upon a time, a brand-new Linksys router showed up on our doorstep. So we gathered some network-minded friends together, and hooke ...

Rapoo A300 Mini Bluetooth NFC Speaker

The Rapoo Bluetooth Mini NFC Speaker is a little metallic box about the size of a baseball. In spite of its small size, we were very p ...

Neurio Intelligent Home Monitor

The recently released Neurio Intelligent Home Monitor is a piece of hardware that, when integrated into a home's breaker box, monitors ...

Advertisement

toggle

Most Commented

 
toggle

Popular News