updated 04:20 pm EST, Wed January 31, 2007
YouTube to host Bowl ads
With advertising for the Super Bowl having become more culturally significant than the game, Google executive Rich Godwin has announced that all of the new commercials will be hosted on YouTube, following the airing of Super Bowl XLI this Sunday. The videos will be hosted on a special Wrap Up section of the website, but should otherwise be treated like any other YouTube clip, with the ability to rate and watch them as often as desired at no cost. Should users forget, the Wrap Up will also be linked from the Google frontpage. Godwin points out that for advertisers, YouTube is an ideal method of ensuring continuing airplay for an otherwise short-lived campaign.