Zune Software Humbled

Microsoft's Zune software owns just an infinitesimal portion of the music jukebox landscape, Digital Music News said today in a report. The analyst group noted that in a survey of over 1.5 million computer users, only 0.22 percent of respondents -- or 3,300 individuals -- had the Zune software installed, which is necessary to sync and buy songs for its companion device. In contrast, iTunes holds a much larger 26.59 percent share of installs, running on over 120 times more systems than its newly released challenger.

The study appears to compound Microsoft's already uphill struggle for acceptance. While additional studies conducted at the end of 2006 suggested that Microsoft held a 2 percent share of the music player market, the new report indicates a considerably lower adoption rate. Owning the device is also strictly optional for use of the software, indicating that a small portion of surveyed Zune software users may not have bought its hardware equivalent.

By Electronista Staff