updated 10:10 pm EST, Fri February 23, 2007
iPhone Oscars Ad
Apple is planning on airing a commercial for the iPhone during Sunday's Oscars presentation, according to anonymous sources. Apple has allegedly devised a teaser ad made specifically with the movie awards ceremony in mind. Little else about the campaign was revealed in the apparent leak, however.
Although best-known for its symbolic 1984 Super Bowl ad, Apple has typically shied away from producing single-run TV spots since then, preferring instead to begin longer campaigns at significant but lower-profile events. The commercial would also come months in advance of the actual release, a rarity for the California company. [via MacWorld]