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Sony unleashes seven new Bravia LCDs

updated 09:20 am EST, Tue February 27, 2007

Bravia LCDs Early 2007

Sony this morning launched a major update to its Bravia line of TVs, targeting the mainstream end of its line. All seven new sets are the first to support the electronics maker's Internet Link adapter for streaming media directly to the set without a separate PC, and use the Cross Media Bar interface first seen in the PSP and PS3. Highlighting the launch are the two V3000-series 40- and 46-inch models (pictured): both not only feature a native 1080p resolution but also have a more vivid cold-cathode backlight and a 10-bit panel that produces subtler color gradients.

The two also mark the debut of Bravia Theater Sync, a feature that uses the HDMI link to quickly switch between sources through a single button on the TV remote. The V3000 line should be available this summer for a price to be announced later, while the Internet Link connector should arrive in July for $300. Click through for details of the S3000 and XBR4 sets.

The S3000 range is for those who don't need 1080p, Sony says: all the screens feature 720p but still have most if not all of the features of the V3000. Every model, ranging from the base 26-inch screen to the 46-inch version, ships with Bravia Theater Sync; 32-inch sets and larger receive the cold-cathode backlight, while the 40- and 46-inch flagships gain an enhanced 10-bit color panel. All four S3000 sets will be released earlier than the V3000, showing up in Spring for a currently unlisted price.

Lastly, Sony added a single new model to its premium XBR line. The 32-inch XBR4 (shown below) shares the cold-cathode lighting and 10-bit panel of the larger 720p sets but adds 120Hz refresh rates, greatly improving the set's ability to handle fast movement. It too should be available in Spring.



By Electronista Staff
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