HP launches cameras with pet mode, more for PMA
updated 10:05 am EST, Thu March 8, 2007
HP Cameras at PMA 2007
HP joined in the announcement of cameras at PMA by releasing three point-and-shoot models. Leading the announcements is the 7.2-megapixel Photosmart R837, the first camera ever to have a specific mode for pets. When turned on, the setting automatically finds a pet's eyes and corrects the image to avoid the glow effect produced in normal shots. The design also features a relatively rare 3X lens whose zoom mechanism operates internally, keeping the design slim regardless of the subject's distance. HP ships the camera with 32MB of built-in flash memory in April at a price of $229.
Two basic cameras have also been introduced: the 6-megapixel M537 and 5-megapixel M437 are targeted at first-time photographers and have red eye correction, ISO-based virtual image stabilization, and 3X optical zoom. Aside from resolution differences, the M537 also gains a larger 2.5 inches (versus 2 inches for the M437) and a slight increase in digital zoom factor from 5X to 6X. Both models will accompany the R837 in its April launch and will sell at prices of $130 for the M537 and $110 for the basic M437.
Photosmart M537 (top), M437 (bottom)






