updated 08:40 am EDT, Fri March 16, 2007
Indie Music End-Run
Indie music labels will soon have a simple way to bypass major music labels, according to an announcement made today at the SXSW music festival. A service developed by the Independent Online Distribution Alliance and DownloadCentric will let labels and individual artists easily plug albums into their own websites without having to recreate any of the information they've already submitted to the group -- a first for online music, the IODA says.
The system, which has already gone live for labels such as Six Degrees and System, could potentially threaten larger stores such as eMusic and iTunes by letting independents set the terms of how they sell their music without having to build a store from scratch. This includes choosing to sell DRM-free MP3 tracks, the record group says. The service should begin beta testing for the rest of the IODA's members in May with a formal launch to follow later.