Amnesty International taps into cellular revenue
updated 10:40 am EDT, Thu March 22, 2007
Amnesty Int. cell network
In what may be an unexpected move, the US branch of the human rights charity Amnesty International has begun a cellular network, Amnesty Wireless. It is actually running as a mobile virtual network operator (MVNO) like Amp'd Mobile, but is using Sprint's CDMA network, and is donating 10 percent of its charges to its parent organization. Furthermore, monthly statements will also highlight new human rights issues, and subscribers will be able to make up to 30 minutes of free calls to targeted leaders.
To encourage switchers, Amnesty is offering a free LG 225 phone with up to 200 anytime minutes, unlimited night and weekend calls, and $175 towards buying out a previous contract. Calls to other Amnesty users will be free, and the 225 offer costs only $30 a month. [via MobileBurn]
