updated 11:00 am EDT, Tue March 27, 2007
New Samsung technologies
In addition to phones, Samsung is using the CTIA expo to promote three new general technologies it has developed. The most attention-grabbing may be a new 1.8-inch, 64GB flash drive, which is expected to be used primarily in notebooks, camcorders and GPS receivers, but may well migrate to other devices such as media players. Samsung is one of the key memory suppliers for the Apple iPod.
Samsung has also developed what it calls the world's smallest 8.4-megapixel CMOS sensor, though no measurements have been given. The company further says that its image quality is as good as any CCD sensor, while still consuming a tenth of the power. As such it is expected to be used in compact cameras and camcorders, as well as mobile phones, where it would be substantially sharper than the majority of its rivals.
Cellphones should likewise benefit from a new 2.1-inch LCD display. While limited to QVGA resolution (240x320), a built-in sensor detects ambient lighting, and automatically adjusts the brightness of the display to compensate. Perhaps because of this, the display should consume 20 to 30 percent less power than competing screens, improving the battery life of cellphones.