updated 09:40 am EDT, Thu March 29, 2007
iTunes Complete My Album
Apple on Thursday revealed Complete My Album, a new feature for the iTunes Storethat allows customers to turn their individual tracks into a complete album at a reduced price by giving them a full 99 cent credit for every track previously purchased from that album. Customers have up to 180 days after buying the individual songs from any qualifying album to purchase the rest of that album at a discount: someone who has bought three 99-cent songs from a $10 album, for example, can buy the rest of the album for $7.02 -- saving them both the need to re-purchase tracks they already own as well as the time needed to download them again, according to Apple.
"Music fans can now round out their music collections by upgrading their singles into complete albums with just one click, and get full credit for those songs they have previously purchased from iTunes," iTunes vice president Eddy Cue said. "Complete My Album is a wonderful new way that iTunes helps customers grow and enjoy their music collections."
The feature is available across all currently active iTunes Stores worldwide and automatically creates a retroactive 180-day offer for any singles purchased by customers before the unveiling of the Complete My Album feature.