SonyBMG hops from demo CDs to online
updated 10:20 am EDT, Fri March 30, 2007
SonyBMG Online Artist Demo
Music label SonyBMG won't be accepting demo CDs from artists in the future, the company said today. Instead of submitting a physical disc, hopefuls will need to sign up at the websites of the firm's sub-labels, such as Columbia and RCA, and create a blog for the band which includes their associated songs, band photos, and music videos. The dramatic change is meant to help artists relate more closely to studios, said SonyBMG's UK and Ireland label chief Ged Doherty. The traditional demo CD or tape has often made it difficult for musicians to sign deals by emphasizing an existing reputation over fresh talent.
The new system should take effect as of Monday in both Britain and Ireland; the company hasn't clarified whether online demos will be necessary in every country or limited only to the most Internet-friendly territories.
