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Virgin lures with promise of 'free' digital TV

updated 03:25 pm EDT, Mon April 2, 2007

Virgin VBox

Virgin on Monday presented an alternative for its Virgin Central digital TV service. A new device, dubbed the VBox, will let subscribers to the provider's British TV service tune into what the company hopes is the best of both worlds: while free of the need for a cable or satellite TV link, the content protection allows Virgin to beam TV channels (as many as 40) that aren't currently available with the country's Freeview over-the-air broadcasts or are out of range in rural areas. The VBox itself is also a wonder, Virgin claims, taking up as much space as a VHS tape but only consuming a small fraction of the power of a light bulb.

Although touted as free of charge by Virgin, the price requires the company's 8Mbps Internet access as well as a Talk Anytime calling plan. Obtaining the service by itself will require 40 ($79) per month). [via Digital-Lifestyles]



By Electronista Staff
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