updated 08:35 am EDT, Tue April 3, 2007
Sony Drops PSP Core Price
Sony today hoped to spur sales of the PlayStation Portable by dropping the price of the Core Pack version from $200 to $170. The drop is targeted at those who want to try the PSP for the first time, especially teenagers: many younger buyers want the PSP as their only portable entertainment, Sony claims. The Core Pack is an essentialist version with just the PSP and its power pack.
The price shrink takes effect today, according to Sony; the prices on its Entertainment and Value Pack models remain unchanged.