macnn/electronista
04/04/2007, 9:40am, EDT
Wednesday, April 4thApple lowers Cinema Display prices
Following the introduction of its eight-core Mac Pro, Apple has also lowered the price of its Cinema Display LCD line. The greatest price decrease affects the 30-inch Cinema HD display, which drops from $1,999 to a more affordable $1,799. The computer company has also lowered the price of entry for the 20-inch Cinema from $699 to $599 and has applied a similar change to the mid-range 23-inch Cinema HD, dropping its price from $999 to $899.All three displays maintain their current designs, including dual FireWire 400 and dual USB ports, and ship today from the online Apple Store.
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Anyway, they're still overpriced/underfeatured compared to all the other monitors out there. No heigh adjustment. No multiple inputs. No monitor rotation.
Both the 30" and the 23" have a 10% discount, while the 20-inch has over 14% discount.
Increase the warranty to 3 years, then the Apple Cinema displays become a maybe.
Screw AppleCare.
Except that I forgot to factor in Apple's trully insulting UK pricing -- with the discount on the Apple UK store it now comes in at the low, low price of GBP 529. For those of you unused to currency exchange, that's USD $1,045!
Apple (and most other computer-makers for that matter) like to claim it's a combination of taxes and cost of sales, personnel, etc. For the sake of argument, let's add 30% to the US list-price (which would be a VAT of 17.5% and a random additional charge of 12.5%), that gives us: $778. Still a far cry from $1,045.
I was recently able to buy a MacBook Pro in the US for the same price as a MacBook in the UK. Even factoring in the cost of the stupid plug adaptors I still saved a huge amount.
Get real Apple!
As for the built in iSight, hello? Pro users like to ichat as much as grandma on here iMac. iChat is great for business purposes as well. This is really strange especially since Apple seems to have dropped the camera from the store.