04/19/2007, 11:25am, EDT
Thursday, April 19thMicrosoft: iPhone useless for business
The underlying philosophy for the iPhone will make it all but superfluous in the working world, a Microsoft executive told journalists during a press event in Australia. Although initially welcoming the Apple handset as a media device, Asia-Pacific smartphone strategy head Chris Sorenson was quick to rule out the device almost entirely for business, noting that Apple's walled-off approach to software was virtually bound to lock out iPhones from corporate offices and users who want to view files from work while on the go.
"It's a closed device that you cannot install applications on, and there's no support for Office documents," he said. "If you're an enterprise and want to roll out line of business applications, it's just not an option. Even using it as a heavy messaging device will be a challenge."
Sorenson added that the iPhone's interfaced differences might also deter businesses, which he argued would prefer the familiar look of Windows Mobile 6 and the ability to install new software without explicit approval from the handset maker. Version 6 of Microsoft's smartphone suite also frequently includes Office Mobile for editing or viewing common Office files.
Microsoft's comments echo those made about the Mac's ultimate lack of success in the corporate world for much of its lifespan, which was frequently dictated by proprietary hardware and software that would not interoperate with other file formats or corporate networks. Apple CEO Steve Jobs has so far argued that stability is the motivator behind limiting iPhone software support as bugs and crashes could be far more catastrophic on an essential device.
Apple has to date made few open concessions to business use with its Mac OS X-driven device, so far only adding "push" e-mail for Yahoo accounts as well as support for IMAP-based Microsoft Exchange accounts commonly used in the workplace. No talk has surfaced of either a mobile version of Office for Mac or an equivalent, though Jobs upon the iPhone's introduction said he would be willing to add new in-house software in the future for various functions.
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I don't see why Apple couldn't include an Exchange client and Office support.
That being said, some of the criticisms made are at least partially valid in terms of not being able to install applications on the phone as desired... but this depends upon what Apple offers directly and/or in partnership with third parties.
Frankly, there is zero need to install apps on a device with true internet connectivity. Web Apps change everything.
Apple absolutely needs to open it to developers. Palm did it from day one (with Codewarrior for Palm). Heck, developers still write apps for the Newton.
It runs OS X so minor XCode updates would allow easy development (a new target, and a few other changes).
Apple would be proper in disallowing system-level changes (kernel extensions etc) to prevent the whole OS from crashing. But the beauty of OS X is an application alone should never be able to crash either another application of the OS.
I've said it before - if Steve doesn't announce true development for iPhone at WWDC, he may very well be boo'd at the keynote. Developers are not happy.
They need to just shut up and worry about their own products. They act like they are threatened... uh oh..
Like the iPod, I don't think the iPhone is intended to be a business tool.