$299 next-gen players to hit Wal-Mart soon
updated 09:15 am EDT, Fri April 20, 2007
299 Blu-Ray Players
Wal-Mart is about to shake up the next-generation movie business with a new low-cost player, its partners have revealed. TDK and China-based Fuh Yuan have agreed to produce a blue-laser movie player (potentially Blu-Ray or HD DVD) for the American retailer that will use reduced manufacturing costs to drop the price to $299 -- easily undercutting the reduced $400 price of Toshiba's basic HD-A2 HD DVD player.
The player could change the balance of power in the disc standard wars, say sources, and will likely help HD video become a commodity much sooner than expected. No specific timeframe was given for the drive, but over 2 million will be shipped to Wal-Mart by the end of 2008. [via Akihabara]




Professional Poster
Joined: May 2001
Actually
These are going to be $299 HD-DVD players, NOT Blu-Ray players.