BenQ this morning released a new HDTV set as part of a larger move towards HD. The SH3741 is the company's second 37-inch set with a full HD, 1080p resolution but with a faster 6ms pixel response for action scenes. It also manages a static 1,500:1 contrast ratio but has dynamic gamma adjustment to highlight details without sacrificing blacks and more obvious high-contrast scenes. Dual HDMI and component input jacks handle HD up to the full 1080p resolution; VGA connects the display with PCs.

The Taiwan arm of BenQ is shipping the SH3741 today for the equivalent of $1,500 US, and should be available in other areas soon. A US release is less likely.