Kicking off the Mother's Day holiday, Motorola today released its MOTORAZR Purple V3i clamshell phone. The deep, metallic color is specially timed for the event and is the first variant of any Motorola phone to be sold only through the cellphone maker's own store.

The phone is a near match to the standard V3i, including the 1.23-megapixel camera, Bluetooth, and music playback. Unlike carrier phones, however, the purple RAZR is sold unlocked and works with any GSM-based cell provider such as AT&T or T-Mobile. A single phone sells for $240, though two will sell together at a discounted $384.