Printed from http://www.electronista.com

Google vying to become a cellphone carrier?

updated 11:50 am EDT, Thu May 24, 2007

Google as phone carrier?

Although rumors of Google creating its own cellphone have largely been dismissed, the company could be making a move which may put it in an even larger role in the industry, writes IDG News. The Federal Communications Commission is holding an auction for the 700MHz wireless band next year, and Google is contemplating participating. "We have not ruled in or out participating in the auction as a licensee," comments Google counsel Richard Whitt.

With access to the frequency, Google would be in a position to start its own cellphone network, particularly since the 700MHz frequency has longer range, diminishing the costs of building transmitters.

A proprietary network would offer two advantages to Google. While the company has been able to successfully get applications such as Maps on cellphones, this has been hampered by the sheer number of software platforms in use, each requiring its own implementation. Further blocking Google are the existing cellphone providers, who have imposed their own restrictions. Google would eventually like to bring its advertising regime into the mobile world.

Even if Google did not offer cellphone plans, it might be able to run its own auctions for the new band, selling access to third-party carriers and MVNOs. "Whether or not we do get involved [in the FCC auction]," Whitt says, "we see some value in creating these kinds of platforms."



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. magicbumone

    Junior Member

    Joined: May 2007

    0

    Rule

    Google is going to rule the world soon.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a fort ...

Sponsor

toggle

Most Commented

 
toggle

Popular News