05/29/2007, 1:40pm, EDT
Tuesday, May 29thMicrosoft's 1M Zune claim misleading?
Assertions that Microsoft was ahead of the curve on Zune production were inaccurate, says an investigation by Business 2.0 into the subject. The magazine found that Microsoft Entertainment division head Robbie Bach has been misquoted in the text version of his interview, which alleged that Microsoft had already beaten its modest goal of selling more than a million of its media players by June. The executive had just reiterated earlier claims, according to the actual quote.
"When we finish our fiscal year in June we'll have sold a little over a million Zunes," Bach said in the actual audio recording. "So we feel very good about that."
The change drastically reduces the expectations for the device, which slips from better than expected sales to the same estimates as given shortly after launch. Additionally, the financial news outlet also notes that the prediction may only include sales to the stores themselves rather than actual customers, raising the possibility that some of the million devices may remain on store shelves by the end of June.
Apple by comparison sold few iPods during its early stages, mustering actual sales of 600,000 in the first 14 months. Experts pointed out, however, that the company was serving a much smaller market and had been limited primarily to Mac users during the period. Over 100 million iPods have been sold as of April this year.
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"We feel very good about that" — What? Spending time and resources on yet another copycat product that underperforms and looks like crap?
When are you going to "get it." People buy stuff that looks cool, works simply. The days of corporate icon forced marketing are gone, and you just don't get it.
Dumb asses.
however, it does have a nice turd color.
What a collection of clueless nurds.
This is the equivalent of having something like 3 kids in your school with a TurdBrick®, while everyone else is getting Zens and iPods.
Or, like the inimitable Charlie Brown once said, "I got a rock."
So - they are either incredibly inept, or the "misquote statement" is an ass-covering lie.
So - they are either incredibly inept, or the "misquote statement" is an ass-covering lie.
Again, apparently people who'd rather just sit back and laugh at MS then read what happened. Here's an idea. FOLLOW THE F'ING LINK!
This was a verbal interview, not a written one. Therefore there was NO COPY to OK. And the paper that originally wrote the article MISQUOTED the MS guy. What he said did not match what was printed. And if you don't believe it, why not listen to the podcast of the actual interview.
But, hey, can't expect Apple-idolizers to actually bother to read anything. Basically, you're all as bad as the newspaper, making up stories to fit what you want to believe, so you can blast MS rather then even bothering to spend one minute researching the info.
And what's really amazing is the amount of time the 'ipod is king' folks like to debase and mock the Zune, when they already admit its a crap player (of course, you have to wonder how many of the 'its crap!' people have actually used it, rather then discerning this from just its color). OK, its crap, we get it. Can't you come up with something better to write about then just "haha, it looks like poo!" and, of course "MS sucks!".
And yes, I can come up with something better to write than "it's poo" and "MS sucks"—MS doesnt get it. They don't know how to do interviews, they dont know how to control PR, they dont know how to figure out that design means functionality WITH aesthetic.
By the way, if you would spend one minute "researching the info" you would realize that you know absolutely nothing about how information should be deseminated from a company.