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Microsoft's 1M Zune claim misleading?

updated 01:40 pm EDT, Tue May 29, 2007

1M Zune Claim Misleading

Assertions that Microsoft was ahead of the curve on Zune production were inaccurate, says an investigation by Business 2.0 into the subject. The magazine found that Microsoft Entertainment division head Robbie Bach has been misquoted in the text version of his interview, which alleged that Microsoft had already beaten its modest goal of selling more than a million of its media players by June. The executive had just reiterated earlier claims, according to the actual quote.

"When we finish our fiscal year in June we'll have sold a little over a million Zunes," Bach said in the actual audio recording. "So we feel very good about that."

The change drastically reduces the expectations for the device, which slips from better than expected sales to the same estimates as given shortly after launch. Additionally, the financial news outlet also notes that the prediction may only include sales to the stores themselves rather than actual customers, raising the possibility that some of the million devices may remain on store shelves by the end of June.

Apple by comparison sold few iPods during its early stages, mustering actual sales of 600,000 in the first 14 months. Experts pointed out, however, that the company was serving a much smaller market and had been limited primarily to Mac users during the period. Over 100 million iPods have been sold as of April this year.



By Electronista Staff
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  1. robttwo

    Fresh-Faced Recruit

    Joined: Nov 2005

    0

    Typical

    uhhhhhh...I was misquoted.

    "We feel very good about that" — What? Spending time and resources on yet another copycat product that underperforms and looks like c***?

    When are you going to "get it." People buy stuff that looks cool, works simply. The days of corporate icon forced marketing are gone, and you just don't get it.

    Dumb asses.

  1. dwoodruff

    Fresh-Faced Recruit

    Joined: Jul 2006

    0

    a million my a%@...

    I have seem one Zune in person. and in theat same time about 5,000 iPods. The tragedy of the Zune is that it took Microsoft 5 years to enter the market, and the "killer" feature (wireless sharing) sucks donk.

    however, it does have a nice t*** color.

  1. bsnoel

    Fresh-Faced Recruit

    Joined: Feb 2006

    0

    1-Million

    They probably did sell 1,000,000 to retailers. The real question is how many consumers actually bought into the Zune VS how many are sitting idle on retailers shelves.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: typical

    Uhhh, if you read the article, you'd see that he WAS misquoted, he's not the one trying to save face. If anything, the author of the article should be embarrassed for bad reporting.

  1. jcatma61

    Fresh-Faced Recruit

    Joined: Nov 2006

    0

    MicroSoft® Success™

    It's like Bob all over again. Hilarious.

    What a collection of clueless nurds.

    This is the equivalent of having something like 3 kids in your school with a TurdBrick®, while everyone else is getting Zens and iPods.

    Or, like the inimitable Charlie Brown once said, "I got a rock."

  1. jbelkin

    Fresh-Faced Recruit

    Joined: Sep 2003

    0

    MS Thinks SHIPPED is SOLD

    Yea, MS has a habit of believing that shipped means the same as sold.

  1. rtbarry

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    channel stuffing...

    duh. microsoft's one true innovation.

  1. robttwo

    Fresh-Faced Recruit

    Joined: Nov 2005

    0

    uhhhh...testudo

    Newsflash: smart companies (and even dumb ones) dont release interviews without OK-ing the copy. It's called PR. Why do you think they do interviews??

    So - they are either incredibly inept, or the "misquote statement" is an a**-covering lie.



  1. LouZer

    Fresh-Faced Recruit

    Joined: Nov 2000

    0

    Re: uhhh...testudo

    Newsflash: smart companies (and even dumb ones) dont release interviews without OK-ing the copy. It's called PR. Why do you think they do interviews??

    So - they are either incredibly inept, or the "misquote statement" is an a**-covering lie.


    Again, apparently people who'd rather just sit back and laugh at MS then read what happened. Here's an idea. FOLLOW THE F'ING LINK!

    This was a verbal interview, not a written one. Therefore there was NO COPY to OK. And the paper that originally wrote the article MISQUOTED the MS guy. What he said did not match what was printed. And if you don't believe it, why not listen to the podcast of the actual interview.

    But, hey, can't expect Apple-idolizers to actually bother to read anything. Basically, you're all as bad as the newspaper, making up stories to fit what you want to believe, so you can blast MS rather then even bothering to spend one minute researching the info.

    And what's really amazing is the amount of time the 'ipod is king' folks like to debase and mock the Zune, when they already admit its a c*** player (of course, you have to wonder how many of the 'its c***!' people have actually used it, rather then discerning this from just its color). OK, its c***, we get it. Can't you come up with something better to write about then just "haha, it looks like poo!" and, of course "MS sucks!".

  1. robttwo

    Fresh-Faced Recruit

    Joined: Nov 2005

    0

    uhhhh...louzer

    Isn't it funny that a company with a history of marketing and PR blunders has another one? The point is, why doesnt this happen to competently run PR departments? Because they dont let it happen.

    And yes, I can come up with something better to write than "it's poo" and "MS sucks"—MS doesnt get it. They don't know how to do interviews, they dont know how to control PR, they dont know how to figure out that design means functionality WITH aesthetic.

    By the way, if you would spend one minute "researching the info" you would realize that you know absolutely nothing about how information should be deseminated from a company.

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