Google Picks Up Feedburner

Google has bought out FeedBurner, an announcement from the smaller company read today. The Chicago-based firm said that Google was interested in the acquisition to expand its ads into RSS feeds, which are becoming increasingly popular for checking news as well as for audio and video podcasts. The exact financial terms of the deal were being kept private at the time and weren't up for discussion, FeedBurner said, though it acknowledged that the deal had already been finalized and would take effect immediately.

Current services for FeedBurner's customers will remain intact and there are no public details, but the ultimate goal is to integrate the RSS-related services into the company's various services. There will ultimately be "great value" in feed-based ads, Google claimed.

The change could have a dramatic impact on the presence of advertising in RSS, as many high-profile news blogs and podcasts already use Feedburner to manage their distribution as well as to track viewer statistics for ad purposes.

By Electronista Staff